Caesars Entertainment has hired former BetMGM executive Matt Sunderland to bolster its iGaming business
Caesars Entertainment has hired former BetMGM executive Matt Sunderland to long pillow its iGaming business.
The troupe is potential hoping a smart human face testament also take unfermented ideas as it eyes expansion. Sunderland testament serve up as Senior Vice President of iGaming at Caesars, where he testament aid to execute its plans for growth.
To this end, Sunderland will want to leveraging his receive inwards iGaming, an manufacture he has worked in for to a greater extent than deuce decades.
During his career, Sunderland has held multiple senior leading roles, including a two-year incumbency as BetMGM’s Vice President of Gaming.
Prior to this, he served as an online gaming consultant for BetMGM, and before that, as Marketing, Digital & Product Consultant for Online Gaming at MGM Resorts.
Sunderland has also worked for GVC, now Entain, and International Game Technology (IGT), where he served as Group Digital & Marketing Director.
Beyond the domain of gaming, he was Head of Commercial Marketing for media heavyweight CNN 'tween 2000 and 2003. Sunderland will assume his new role at Caesars on 1 October.
Regarding his appointment, President of Caesars Digital Eric Hession said: “We’re thrilled to have got Matt get together the Caesars team.
“His deep go through and successful data track record will be a tremendous plus as we go along to produce our iGaming and sports betting business. We’re looking for frontwards to what we canful accomplish together with Caesars Sportsbook & Casino.”
The companionship launched Caesars Sportsbook & Casino in April 2021, which is currently live inward Michigan, New Jersey, Mae West Virginia, Pennsylvania, Ontario and now Kansas.