Horseshoe Brand Coming to St. Louis in Lumière Place Refresh

Caesars Entertainment is bringing the famed Horseshoe brand to St. Louis as it’s renaming and refurbishing Lumière Place Casino and Hotel.

The Horseshoe make carries some weightiness in the cassino industry. It has history, too, with the pilot Binion’s Horseshoe in Las Vegas having opened inwards the early 1950s.

The transformation into the legendary Horseshoe will include a renovated exterior with Horseshoe signage, a young look for the casino floor, including updated carpeting and lighting, unexampled one-armed bandit options, and a brand-new Starbucks coming later in the year,” according to a financial statement issued by Caesars.

Lumière Place is I of three venues the manipulator runs in Missouri, with the other II existence Harrah’s Frederick North inwards Kansas River City and Isle of Capri inwards Boonvile. Lumière Place and Isle of Capri joined the Caesars portfolio when Eldorado Resorts acquired the Las Vegas-based gaming company for $17.3 1000000000000 inward 2020. That created the largest casino and amusement companionship in the US.

Caesars Reviving Horseshoe Brand

Currently, Caesars operates 5 venues under that firebrand — single apiece in Indiana, Iowa, Louisiana, Maryland, and Mississippi.

That list is slated to lead to VII because of the renaming of the aforementioned St. Joseph Louis Barrow venue and Caesars’ plans to wreak the Horseshoe epithet back to the Las Vegas Strip. It testament follow applied to the casino-resort currently-known as Bally’s.

Starting this year, the World Series of Poker (WSOP) testament make a motion to Horseshoe on the Strip from the Rio. The soon-to-be Horseshoe inwards St. Louis is getting in on the poker enactment too, with a dedicated WSOP room with 10 tables of its own. In the statement, Caesars said “Tournaments are expected to coming back inwards the nigh future” to the Missouri venue.

The gens vary and prop enhancements are expected to follow completed inward outpouring 2022. Caesars didn’t expose costs for the project.

Horseshoe History

As noted above, the Horseshoe brand is into its eighth decade of existence. It’s proven venerable through a serial publication of gaming industry mergers and acquisitions.

Harrah’s Entertainment acquired the Horseshoe gaming make in 2004 as voice of a $5.2 billion acquisition of Caesars and Binion’s Horseshoe inwards downtown Las Vegas.

In 2008, several private equity companies, including Apollo Global Management, acquired Harrah’s Entertainment for $17.1 one million million in cash and $10.7 one thousand million inward debt. That entity would later occupy the Caesars epithet in 2010.

Suffocating below a monumental debt burden, Caesars Entertainment Operating Company filed for Chapter 11 bankruptcy trade protection inwards 2015. In 2019, Carl Icahn, who at the clip was Caesars’ largest shareholder, installed Anthony Rodio as chief executive officer and pushed the cassino whale to explore a sale. That culminated inward the aforementioned deal with Eldorado Resorts, which was announced in June 2019.

Through all that, the Horseshoe brand survived.

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