During its presentation at G2E Asia, data integration company Qlik revealed research that showed 72% of people would stop engaging with companies if they believed their data privacy was at risk
During its demonstration at G2E Asia, information integrating companion Qlik revealed research that showed 72% of people would stop piquant with companies if they believed their information privacy was at risk.
Delivering the presentation, Senior Director of Solutions and Value Engineering Chin Kuan Tan simultaneously added that 76% of them favoured hyper-personalisation.
Inevitably, this way gaming companies are walking an ever-tightening product line 'tween gift customers a personalised service of process while having to follow cautious with the data taken from customers.
This was a pointedness Tan addressed directly, saying: “As a consumer, when I have got a lingering thought, ‘how did they cognise i was inwards the cassino at the slot political machine at that time?’ This is the fine railway line between hyper-personalisation and information privacy.”
Tan added: “The pandemic has been a watershed moment for the gaming and hospitality industries. There is a vast quickening of digitalisation in the industry; including personalisation and changing consumer behaviour.”
The info and data used by the industry is often used to improve client experience; while, inwards casinos, it is specifically used to help the venue unmediated client flow.
Meanwhile, Qlik also wheel spoke of how to a greater extent traditional methods of targeting consumers are no thirster as effective, with anonymous marketing having a minimal impact on players inward 2022 – showing wherefore the force for hyper-personalisation is an important, if tricky, method for gaming companies.
Gambling Insider has covered legion(p) talks so far at G2E Asia, for more on Macau, Republic of Singapore and other discourse panels, visit our Asia plane section here.